On her tour, Swift sold out nearly all her shows, many of them soon after tickets were released. Yet many of those tickets ended up getting resold on ticket resale sites like Stubhub and SeatGeek. Swift, who seems as good a businessperson as she is a pop artist, was fed up. For her tour, Swift worked with ticket sales company Ticketmaster to make sure sure she recouped those lost dollars. For those tickets not sold to through Verified Fan, Swift hiked up prices.
This is despite the fact that, on average, over tickets were still available at the time of each show. To counter this on the Reputation tour, Swift deployed a one-two combination. And, second, Swift essentially tested the upper boundaries of what fans would pay for the best seats in the house. This suggests that, compared to — whose to-date global sales are nearly three times bigger — Reputation has been something of a relative commercial disappointment. Using the rough rule of thumb that each of those 8.
You can read a good explainer on the math for that through here. Yet it appears that the realm where her fans are most strongly showing their loyalty — and laying down their cash — is when it comes to her live performances. Swift was nominated for a leading six American Music Awards earlier this month and will perform on and host the popular U.
West, on the other hand, canceled a planned concert tour of the United States and Canada earlier this month and was the subject of an Internet death hoax earlier this week which falsely claimed he had died in a Los Angeles car crash. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters.
Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world. Search term. More From Forbes. Nov 11, , pm EST. Nov 10, , am EST.
Nov 9, , pm EST. Nov 9, , am EST. Nov 8, , pm EST. Edit Story.
0コメント