Look no farther than Grimes, Iowa. Hy-Vee, which also does business in eight states including South Dakota, incorporated a huge variety of nongrocery offerings into the new 93,square-foot Grimes location. Familiar Hy-Vee amenities are here too: full-service bakery and meat and seafood counters, an expanded HealthMarket, an in-store Starbucks and a pharmacy with a drive-thru.
The new Grimes store includes all-digital shelf labels that display product information and pricing and has more than TVs that feature Hy-Vee products, promotions and services. Digital kiosks are available for customers to order cakes and fresh prepared foods, as well as to access offerings via Hy-Vee Financial Services. The price tag? Get our free business news delivered to your inbox.
Leave this field empty if you're human:. Home Trending Latest News. Jodi Schwan. Tags: Hy-Vee. The store, which is on the ground floor of an apartment building, features four restaurant offerings, an extensive selection of grab-and-go items, and devotes six aisles to beer, wine, and liquor via Grocery Dive.
The very next year, Hy-Vee unveiled its first HealthMarket store, a standalone marketplace that sells healt conscious and wellness-based items like cauliflower rice and kombucha , alongside more traditional groceries.
These locations provide on-the-go customers with higher quality food and drink options than the typical Twinkie and soda types of offerings at a gas station.
There, you can pick up fresh produce and bakery items, premium coffee , and prepared meals like salads, sandwiches, and even sushi. This may just be the only gas station sushi that's acceptable to eat. Hy-Vee also operates a growing number of Dollar Fresh stores, a deep-discounted grocery outlet. In case Hy-Vee wasn't offering enough products and services, it's now bringing customers burgers in the form of Wahlburgers.
As part of the agreement, Hy-Vee would own and operate more than two dozen Wahlburgers restaurants across seven Midwestern states, according to The Gazette. The first location — featuring some signature burgers — opened in the Mall of America in The second component of the partnership allowed the supermarket chain to sell Wahlburger items at its in-store restaurant, Market Grille.
This proved to be what the people wanted as, in , Hy-Vee announced that it would be converting all 21 of its Market Grille eateries into Wahlburgers restaurants. As of December , the grocery store chain had six Wahlburgers in operation with plans to open 24 more restaurants by the end of You'll be hard-pressed to watch a Midwestern sporting event without being bombarded with the Hy-Vee logo.
That's because, for years, the grocery store chain has sponsored countless sports teams, arenas, and events throughout the region. In , Hy-Vee was named a founding partner of U. The year agreement includes "prominent signage throughout the stadium as well as opportunities for branded concessions and specialty food offerings," according to a company statement.
These moves were part of Hy-Vee's marketing push to promote its first store in the Twin Cities. These tie-ins allow us to really get behind the community, and support them as they support their teams. The push appears to have worked.
In , Hy-Vee became the official grocery, pharmacy, and floral partner of three pro basketball teams: the Minnesota Timberwolves, Minnesota Lynx, and Iowa Wolves. Racecar fans, meanwhile, are very familiar with seeing the Hy-Vee logo circle the track. It's not just the professionals, though. Hy-Vee partners with dozens of college athletic programs events, such as the annual Iowa-Nebraska football game. Some of these states happen to have strict laws dictating the sale of alcohol.
These regulations usually include statutes prohibiting grocery and convenience stores from selling beer, wine, and liquor on the premises or on Sundays. As such, many Hy-Vee locations selling alcohol have to do so from a building that is carefully separate from its grocery store via Supermarket News.
The most notable example of this is quite possibly in Prairie Village, Kansas. According to The Pitch , while most Hy-Vee customers simply have to exit the grocery store and walk next door to buy their booze, patrons at this particular location actually have to cross state lines. That's because Kansas' restrictive alcohol laws haven't evolved all too much over the last years. In fact, it's one of the few states that never ratified the 21st Amendment , which ended Prohibition.
To this day, you still can't buy wine or liquor in a Kansas grocery store. You couldn't even get beer higher than 3. To circumvent these laws, Hy-Vee built its wine and liquor store across the street from its grocery business.
Because it's technically located in the neighboring state, Hy-Vee is free to abide by Missouri's much more relaxed alcohol laws , which include extended operating hours. For a long time, one of the many unique features of Hy-Vee that made it stand out from the rest of its supermarket competition was the fact that Hy-Vee locations were once open 24 hours a day. But apparently, this was more popular in theory than in practice.
In , the company announced that it would be ending its hour service at most of its more than stores. Why the slow down? In keeping its employees' well-being in mind, Hy-Vee announced that none of its workers would be laid off because of the change, according to USA Today.
Instead, they would simply be moved to other shifts. Grocery stockers and other non-public-facing workers would continue to work overnight. That's not to say there are no more all-hours Hy-Vee locations out there. There are still a handful of Hy-Vee stores open throughout the night, but most locations now close at midnight and reopen the next morning at 5 a. Diversifying its operations has always been in the Hy-Vee company's plan. Even while they were still getting the business off the ground, founders Charles Hyde and David Vredenburg were operating an office, warehouse, mill, bakery, and meat plant.
This philosophy has remained in place to this day. Over the years, Hy-Vee has not only expanded its bread and butter grocery operation, but it's also branched out into other industries in the form of several subsidiary companies. This distribution center allows Hy-Vee to provide its stores with perishable products in a timely and cost-effective manner.
But Hy-Vee isn't just in the food business anymore. In order to satisfy its growing need for more brick-and-mortar stores, the chain founded Hy-Vee Construction , a general contractor and construction management company, in To date, it's built roughly six million square feet of retail, warehouse, and food processing space.
More recently, Hy-Vee took ownership of Amber Pharmacy, a chain of more than 20 pharmacy locations. Rounding out the grocery giant's ballooning subsidiary portfolio are Midwest Heritage Bank and Florist Distributing, Inc. Most grocery stores just want customers to buy, buy, buy.
And, if junk food is on the agenda and a few grocery lists, so be it. But Hy-Vee has gone above and beyond such goals and has begun offering customers programs and services to improve their health. After all, how many grocery outlets employ full-time dietitians?
That's right — many Hy-Vee locations actually have qualified nutritionists on staff and on-premises. These professionals provide customers with free or otherwise inexpensive services like health screenings, nutrition counseling, meal planning, and health-focused tours of the grocery store. Hy-Vee hasn't forgotten about the little ones, either.
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