Create urgency with your offer without being too wordy remember, simple is best. Bullet points can be a clean way to present benefits or offer highlights that stand out, while keeping things easy to read.
You must have a call to action. Obviously not. So here are 6 key elements of effective postcard design that we have seen work well: 1. Clear headline A clear headline is a powerful headline. Stand out graphic Use a captivating graphic on the front of your postcard.
The offer When you highlight the promotional offer, make sure not only to focus on the benefits that your offer will provide to the person receiving the postcard. Call to Action You must have a call to action. A postcard about a vacuum cleaner should show the product.
Every postcard should include an offer that acts as a bait to encourage your user to take action. Put yourself in the customers shoes, and ask yourself what offer would actually get your attention enough to take action. Remember your customer is busy and not thinking about you all the time, you have their attention, so make it count!
Make sure your branding is clear because physical post is one of the most effective mediums to generate memorable brand awareness. They are buying it because it creates a hole, helps them hand up frame on the wall. Here are some example of taking features of both products and service and turning them into benefits:. Focus on one key idea and drive the reader to take 1 clear action. Giving too much information will overwhelm the reader and make them less likely to take action. As with all marketing, you should be measuring the success of your campaign.
The way you do this will depend on the goal, and desired action of the postcards. Here are some ways to measure conversions:. The standard postcard is 4. A larger format—like a 5. A larger size also leaves more design space—ensuring an uncluttered, easy-to-understand offer.
The benefits of printing postcards on high-quality paper are two-fold—your mailing survives the rigors of delivery, and it feels more impressive in the hands of the customer. Ensure your card is durable enough for mailing and to impress your customers with an ultra-thick, or point stock. A bold and interesting image can help keep your postcard out of the junk mail pile. Consider these tips when choosing a visual component:.
Effective postcard copy is straightforward and easy to scan. Keep your message concise and include:. Bright, contrasting colors draw the eye to the most important part of your postcard. Consider the text you most want your customer to see—such as the call to action or a great sale—and use a vivid color in a different hue to guarantee it pops off the paper.
FedEx Office has all the tools you need to create a direct-marketing campaign. Banner design for business marketing requires inspiration, a strong message and attractive visual content. Learn how to design your own poster with these tips to create a memorable, eye-catching business poster.
To choose the best type of paper for printing your project, consider factors like finish, thickness and cardstock paper weight. Home Small Business Center Small Business articles and insights 9 effective postcard ideas for marketing your business. Effective postcards: Use a clean and uncluttered design Keep it short and simple think brief, bold headlines Feature high-quality, eye-catching images Include a compelling call to action.
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